Technical depth • Programmatic scale • Measurable outcomes

Maharshi Kushwaha – SEO Expert, Technical SEO Specialist & CTO at ZupTek Infotech

I build SEO systems that compound: clean technical foundations, automation at scale, and intent-led content that converts. Outcome: durable rankings, faster UX, and qualified pipeline.

Experience8+ years
ApproachTechnical • Content • Performance
AutomationProgrammatic SEO with Python

About

Technical SEO, automation, and measurable growth

Since 2017, I’ve helped teams fix crawl waste, stabilize performance, and align content with demand. I use Python to scale research, internal linking, schema, and reporting—so we ship faster with fewer errors and see compounding gains month over month.

Expertise

Disciplines that drive durable results

Strategy & Demand Mapping

  • Intent-first keyword and topic selection
  • Journey mapping to prevent cannibalization
  • Roadmaps aligned to delivery capacity

Technical SEO & Site Health

  • Crawl budget, canonical, and duplication control
  • Schema, entities, and internal link rules
  • Rendering and Core Web Vitals improvements

Programmatic SEO & Automation

  • Python for audits, sitemaps, and reporting
  • Programmatic page templates with guardrails
  • Automated interlinking and schema pipelines

Experience

Current impact first, supported by engineering and ops

CTO & SEO Lead — ZupTek Infotech
Technical SEOArchitectureLeadership

Feb 2023 – Present

  • Reduced crawl waste by 38% and increased indexed pages by 22% via indexation tiers and canonical hygiene.
  • SEO-first templates across properties; FCP stabilized near sub‑1.2s on key routes.
  • Schema and internal linking standards → 100+ new Top 3 non-brand keywords.
Feb 2023 – Present
Python Developer — Freelancer (Programmatic SEO)
AutomationProgrammatic SEOData Pipelines

2019 – Present

  • Automated keyword clustering, internal linking, and schema generation with QA gates.
  • Integrated GSC/GA4/logs for anomaly detection and alerting.
  • Programmatic page creation with uniqueness thresholds and continuous audit.
2019 – Present
WordPress Developer — Freelance
CWVStructured DataPerformance

May 2022 – Present

  • Lean themes with semantic HTML and schema; automated sitemaps/canonicals/hreflang checks.
  • Caching, font optimization, and image pipelines for stable mobile CWV.
May 2022 – Present
Founder — BeingDigi Logix LLP
Content OpsSystemsGrowth

Aug 2019 – Aug 2023

  • Scaled content-led engines to 200%+ organic growth in 6–9 months across niches.
  • Playbooks for briefs, QA, and internal linking to accelerate time-to-rank.
Aug 2019 – Aug 2023

Case Studies

Challenge, strategy, execution, and results

E‑commerce: +226% Non‑Brand Traffic

Faceted crawl control, PDP schema, programmatic collections

+226% traffic+61% rev7 months

Tool Site: 0 → 95k/mo via Programmatic SEO

Entity graph, calculators/docs, internal link engine

95k/mo+380 pages5 months

Service Lead Gen: 3.2x SQLs

BoFU revamp, local proof, calculators

3.2x SQLs+87% CVR2 quarters

Job Portal: +132% Signups

Indexation tiers, jobPosting schema, freshness

+132% signups+78% traffic4 months

Education: +210% Enquiries

Curriculum clusters, E‑E‑A‑T, rich FAQs

+210% leads+124% sessions3 terms

SaaS: 0 → 120k/mo & 2.3x Trials

Clusters, internal links, CWV

+120k/mo2.3x trials9 months

Marketplace: +92% Non‑Brand

Indexation tiers, curated pathways

+92% non-brand-41% crawl waste5 months

Fintech: +68% Signups

Compliance-first copy, proof, UX

+68% signups+37% CR3 months

Headless WP: -58% LCP

Critical CSS, caching, stability

-58% LCP+31% crawl6 weeks

SaaS PLG: +114% Activation

Docs IA, examples, product-led links

+114% act.+78% organic2 quarters

Screenshots

Rankings, traffic, and revenue snapshots

Indian Sports News
Indian Sports News (GA4)
Education Niche Growth (GSC)
Education Niche Growth (GSC)
Job Portal Growth (GSC)
Job Portal Growth (GSC)
Entertainment Site Growth (GSC)
Entertainment Site Growth (GSC)

Testimonials

Real feedback from clients and partners

“Clear plan, fast fixes, measurable gains. We saw movement within weeks and compounding wins each month.”

— Rahul Verma

“Programmatic approach saved us months. Content finally reflects how customers search.”

— Ananya Singh

“Technical issues haunting us for years were solved methodically. Site is faster and rankings steadier.”

— Karan Mehta

Contact

Message me directly or connect on social